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National Customer Service Association
...Customer First

Education and Training :: Customer Service

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Making the Customer #1

"A satisfied customer is the best business strategy of all."
—Michael LeBoeuf


This full-day, interactive course goes beyond the basics of customer serviceequipping participants to build and nurture lasting customer relationships. Participants gain a strong understanding of tools and techniques to serve and grow their customer base more effectively. This course also comprises Day One of NCSA's two-day Customer Service Boot Camp.

This program prepares participants to gain customers for life:

  • Identify what constitutes excellence in customer service and identify the current state of their perspective and service cultureboth individually and organizationally.

  • Learn that communication is far more than just talking and listening, and how to harness these skills to strengthen overall customer satisfaction.

  • Understand the critical elements required to effectively build long-term, positive relationships that lead to customer loyalty.

  • Effectively manage "service breakdowns" using excellent service recovery techniques that preserve and strengthen customer satisfaction.

  • Explore application of classroom materials in the actual day-to-day work environment.

Intended audience

    • Managers, supervisors, key service personnel
    • Anyone looking to gain knowledge beyond the We Serve! program
    • Applicable for employees with an external or internal customer focus

This course is ideal for:
    • Organizations with a strong customer orientation wanting to increase overall customer satisfaction

All participants who complete this course receive:
    • Certificate of Completionsuitable for framing


For more information on NCSA's available courses, contact us today.