National Customer Service Association
...Customer First
Monthly webinars for the enrichment of customer service professionals
NCSA is pleased to offer a monthly webinar series covering diverse topics of critical importance to customer service providers worldwide, from stress management, to relationship building, AI, and all of the latest issues in management, frontline service, HR, technology, and beyond that are most relevant to supporting customer service excellence today and tomorrow. The series will feature presentations from leading experts, followed by an opportunity for questions from webinar participants. If there is a topic you'd like us to cover, please reach out to info@nationalcsa.com.
These live webinars are free and open to all. For access to the recordings of all previous webinars, join NCSA today!
"Evolving Customer Care to Win Customers in the Highly Competitive QSR Industry"
Heidi Schauer, VP, Communications, Public Affairs & Customer Care at The Wendy’s Company
July 18, 2024, 12 p.m. ET / 9 a.m. PT
Hear from Wendy’s VP of Communications, Public Affairs & Customer Care about how the company is evolving its Customer Care function to provide an enhanced customer experience in the highly competitive quick service restaurant industry. Learn about how Wendy’s is approaching its customer service roadmap, collaborating cross-functionally, approaching third party partnerships and bringing the function and the business to the next level by providing strategic insights and data that help improve and drive the business.
About the Speaker
Heidi has more than 20 years of experience in corporate communications and public affairs, and currently leads corporate communications, public affairs and customer care for The Wendy’s Company. In her role, she focuses on telling the Wendy’s quality and growth story, protecting the brand’s reputation, and furthering the importance of the restaurant economic and franchise business models. Her functional work includes leading corporate communications and media relations, issues and crisis management, international communications, financial communication, public affairs and customer care.
Prior to Wendy's, she worked in various communications and marketing roles at Darden Restaurants in Orlando, FL. She began her career working in public affairs, coalition building and strategic communications in Washington, DC, at DCI Group.
Heidi earned her master’s in strategic public relations from George Washington University and a Bachelor of Arts degree in journalism from Lehigh University. She currently serves on the boards of the International Franchise Association and the Florida Restaurant & Lodging Association.
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